Pat Geary, President of Story Construction, shares how a purpose-driven mindset can completely transform company culture and frontline employee retention. Reflecting on his 34-year journey with the employee-owned firm, Pat breaks down the evolution from a traditional command-and-control leadership model to a collaborative, human-centered philosophy built around one core compass: creating an environment where every craftsperson can have a "good day".  He shares how Story Construction operationalized this philosophy by replacing buried annual reviews with continuous, 120-day goal cycles integrated directly into daily work routines. Pat highlights the power of crowdsourcing knowledge on job sites, leveraging small daily wins, and creating a supportive culture where team members actively look out for each other's career growth. Packed with practical advice on change management, psychological safety, and humble inquiry, this conversation offers an inspiring blueprint for any leader looking to build lasting engagement from the ground up.